Cheri's Broker Script
1. Initial Contact
When calling a prospect, just assume it is your prospect answering the phone. This makes the start of the
call more friendly and it puts them off-guard thinking they are talking to someone they know.
Also, if it is a family member or friend answering and you say, "Hi Bob" then they are going to say, "No,
this is Larry." Then you can say, "Oh...is Bob there?" Then Larry will get Bob thinking it is someone on the phone who knows
him.
Don't say, "Hi, this is Cheri calling from AmeriPlanÒ , is Bob there?" Whoever answers
will automatically assume you are a telemarketer and will quickly want to hang up.
If you are calling a female and a male answers, you obviously can't use the method above. Instead say, "Is
Sally there?" If he says, "Who's calling?" Just simply say, "Cheri...Sally asked for some information and I'm calling to give
it to her."
Ring...Ring...
Hello.
Hi ______________ (Prospect's Name).
This is Cheri calling you back. You requested more information about working from home. I’m calling
to give you that information and to see how I can best help you.
By telling them that you are calling to see how you can help them, puts them more at ease. You aren't calling them up and
immediately trying to sell them something. You are there to help them. Have pen and paper in your hands and be prepared to
take notes of what they say as they identify their needs as they talk to you. Try not to ask "yes" or "no" questions. You
want to lead them into talking to you about themselves.
2. Interview Prospect
How long have you been looking for work at home?
What kind of work at home jobs have you tried before?
Why do you want to work from home?
What are you currently doing for a living?
Do you have a family...spouse or children?
Do you have internet access?
Are you comfortable online?
As you are asking questions, just allow them to talk. Don't try to sell anything to them yet. You want them to tell you
why they are looking for work at home. You want to find out if they are qualified to work at home.
You know _________________(Prospect's Name), our company has quite a standard for the people we are looking for to work
at home. There's a lot of work involved in setting someone up to work at home successfully. So, we are looking for people
who are ABSOLUTELY serious about working from home and making money from home.
______________(Prospect’s Name), do you feel like you are qualified to work at home?
Tell me why.
Here you want them to sell themselves. They need to hear themselves talk about why they are serious about working from
home. This is also somewhat of a challenge to them. You are “interviewing” them and by asking them this question,
they feel like you aren’t trying to sell them something, but that you are looking for good people and they will feel
like they need to tell you why they are what you are looking for.
3. About Yourself
Okay, great! I appreciate everything you have shared with me. Now I'd like to tell you a little bit about myself:
Again, my name is Cheri. I am married to Todd and we have 3 children. We live in Eastern Kentucky. We are a Christian family
and we love the Lord very much.
I have been blessed to be a stay-at-home mom for about 8 years now. For years, I searched for a way to make money from
home. Like most people, I tried the junk on the internet. I tried craft jobs, stuffing envelopes, get paid to read emails,
and surveys. I even tried home party-plan businesses, like Mary Kay. None of that was for me. I wanted something real and
something that would make a substantial difference in my family’s life.
I have finally found it! I found this company in August 2004 and haven't looked back since. I work exclusively out of my
home office. I have already received over 20 paychecks and have already been promoted to the first level of management with
the company. There’s nothing special about me. I’m just a simple stay-at-home mom. Anybody can do what I’m
doing. To be successful all it takes is a deep desire to change your current situation, be willing to learn, and work towards
your dreams. That’s it!
4. About The Company
Now I’m going to tell you about our awesome company!
- The name of our company is AmeriPlanUSAÒ
- Our home office is in Dallas, Texas
- We are a 100 million-dollar debt free company
- We have been in business for 13 years
- We are listed with the BBB
- We are a health discount benefits company
- We give our members huge discounts on DVPC care
- We are now opening up medical discount care in all of the states
- We know that about 70% of Americans are underinsured
- We currently have almost 2 million members using our services
- No one is turned down for our benefits
- We give our members a 30-day money-back guarantee
- Our benefits are extremely affordable
- Individual DVPC: $11.95 month
- Entire Household DVPC: $19.95 month
- Individual Medical w/ DVPC: $49.95 month
- Entire Household Medical w/ Free DVPC: $59.95 month
5. What We Do
First of all, we are not an insurance company, so you do not have to have a license to work at home. If you enjoy helping
people…you will love this business. We get to help people save money on high-cost health care and we get to help people
find a real way to make money from home.
- First, you will be trained. Our work is simple to learn for those who are willing to try. I will put you on my step-by-step
training site. If you can read, you can do this.
- Second, we simply talk to people who have requested more information on our discount benefits and we talk to people who
have requested more information about working from home and we give them the information they requested.
- I never have to cold call anyone or go knocking on doors.
- We do find the people that we talk to by our own efforts. This is nothing to worry about, there are many different ways
to do this. All of them are covered on my training site.
Some examples are: Brochures, DVD’s,
Flyers (not in the state of FL), Internet Advertising, Newspaper Ads (not in the state of FL), Leads, etc.
6. How We Get Paid
- When we enroll a new member in our discount plan, we are paid anywhere from $4.00 to $12.00 every single month for every
single member we enroll. The exact pay depends on what plan they enrolled in.
- When we enroll new brokers who want to work at home, we are paid $21.00 for either 5 months in a row or 12 months in a
row for every single broker we enroll, and then $10.50 every single month after that for every single broker we enroll.
- BONUS: If you enroll JUST 6 members and 4 brokers in your first 30 days, you will earn a $500.00 BONUS!
(This bonus ends May 31, 2005.)
Once you enroll your 6 members and 4 brokers, you will become 100% vested. AmeriPlanÒ will send
you a contract in the mail. This means your business is willable and sellable, should you decide you want to sell your business
or leave it in your will for your loved ones.
Having a business that you can leave in your will is very important to most of us. One person, for example, is Janie Jones.
Janie is in our team. She is a stay-at-home mom of 2 boys. Janie loves her AmeriPlanÒ business and
it shows. Janie has built something wonderful for her and her family. She has been in AmeriPlanÒ
for only 20 months and is currently making $185,000.00 a year! That is over $15,000.00 a month!
Don’t get me wrong…this is work. I don’t believe that it is possible for anybody to build their dream
of true financial freedom without working for it. However, while you’re working building your AmeriPlanÒ
business, you know that this is YOURS. You are your own boss. You don’t have to ask permission to take the day off.
7. Invitation To Join AmeriPlanÒ
_______________(Prospect’s Name), the kind of people that I’m looking for to work with need to have 3 main
qualities. You need to have a strong desire to work at home, you need to be trainable, and you need to be motivated.
Do you feel that you have these 3 qualities?
Okay, great! AmeriPlanÒ promises you that if you work your business consistently for 2-4 years,
that you will be making $100,000.00 or more a year.
Do you think that it would be worth working consistently 2-4 years for an income like that? So do I!
________________(Prospect’s Name), after everything you have told me, I feel like you would be an asset to our company
and I feel like you definitely have the potential of making your dreams come true with AmeriPlanÒ
. I would like to invite you to join our AmeriPlanÒ family of work-at-home brokers.
Would you like to know how you can get started?
8. Your Own Business vs. A Job At Home
You will be an Independent Business Owner with AmeriPlanÒ . You will be building your very own
business. This is just like if you were to start any other kind of business, like a restaurant, a daycare, or a hair salon,
there is always an initial investment to get started and there are monthly expenses to keep your business going. It is the
same with us, just much smaller.
You aren’t paying to “work” at home. You are paying to start your OWN business. Something that you can
call your own.
9. Initial Investment - Choice of Broker Kits
Your initial investment is for something called a broker kit. The company has put together two different broker kits for
you to choose from. It does not matter which one you choose. You get paid the same either way. You just pick the one that
you want.
The first one is $295.00. This one is our more expensive broker kit. This kit has a lot more things in it. It has a
lot of sales aids (brochures, DVD’s, pamphlets, applications,etc.), it has the AmeriPlanner, this is a very nice day
planner, and it has $450.00 in gift certificates. These gift certificates are to be used like cash to purchase more sales
aids for building your business. You can use the gift certificates to purchase whatever you’d like.
The second one is only $95.00. This one is much more affordable. This kit has just a handful of sales aids in it to
get you started. The best thing about this kit is that it comes with $75.00 in gift certificates for you to purchase whatever
you’d like for building your business.
You just need to decide which broker kit you want to get started with.
10. Monthly Expense - Broker Fee - $35.00 Month
Then a month or longer later starts your monthly broker fee of just $35.00. This won’t start for a month or longer
later after you‘ve purchased your broker kit. That way you have plenty of time to be making money.
All work-at-home brokers pay for this. We get a lot for our monthly broker fee:
- The DVPC Benefits For Your Entire Household
- AmeriPlanÒ Services Our Accounts
(Send Kits, Handle Customer Service
& Collections)
Your AmeriPlanÒ Back Office
Corporate & Team Training
Conference Calls
Broker Support
Regional Offices/Training Centers
Other Broker Benefits (Discounts on: Legal Help, Dell Computers, Office Depot, Grocery
Coupons…)
11. Closing
You will receive a free website to promote your AmeriPlanÒ business.
Once you are enrolled, I will send you an email with your Broker ID# and get you on my training website right away. You
do not have to wait on your broker kit to get started. I would suggest you start your training and get set-up right away,
so you can begin making money right away.
Okay…Are you ready to get started?
The forms of payment that AmeriPlanÒ accepts are: Visa, MC, Discover, American Express, Checking
Account, Savings Account, or Debit Card.
Will any of these work for you?
I need to get some information from you:
- The $95.00 or $295.00 kit?
- Name
- Address
- County You Live In
- Phone Number
- Email Address
- SSN
- DOB
- Married or Single
- Optional: Spouse or Partner's Name & DOB (If they want them on the account for recognition)
- For Benefits: Entire Household's Info:
- Name
- DOB
- Male or Female
- Relationship
- Payment Info:
- Checking or Savings: Account Number, Routing Number, Name Account Is In
- Debit or Credit Card: Kind of Card, Expiration Date, Name Account Is In
- The broker fee is charged either the 3rd or 18th of the month. Which do you prefer?
Congratulations! Welcome to AmeriPlanÒ !
You will be receiving emails from me daily. If you don’t, then there is something wrong. Please call me and let me
know. Here is my toll-free phone number: 1-877-465-3610.
Enroll your new brokers in your AmeriPlanÒ Back Office.
After Enrolling a New Broker:
Immediately get them started while their excited and their enthusiasm is high! Send them your welcome letter with their
Broker ID# and the link to the training website!
Remind them of any contests going on!
Work with them closely!
Build a leader!
12. Handling Objections
"I have to think about it"
"I have to talk to my spouse"
"I don't think I can do this"
"I don't have the time"
"I don't have the money"
Answer:
Okay. I understand. Do you remember how you told me how serious you are about wanting to work from home and change your
current situation?
It’s up to you now!
I’m going to give you some information for you to check us out so you will be comfortable with your decision.
Do you have a pen and paper handy. Please take down this information:
My Name: ________________
My Phone Number: ____________
My Website Address: ___________
Pre-Recorded Call: 580-431-2808 For: Company Info, Compensation, Benefits, Testimonies
From Stay-at-Home Moms, etc.
Live Call: 580-474-3685 Access Code: 99477# Monday - Friday 9PM-CST
Have them repeat this information back to you.
I will also send you an email with more information in it for you to be able to check us out with the BBB, testimonies
from other work-at-home brokers, and reviews done on AmeriPlanÒ . We are a serious company looking
for people who are serious about working from home.
I’m also going to add you to my address book, so I can keep you updated with what’s going on in AmeriPlanÒ .
Will my email be able to get through to you okay? Do you have a spam blocker on your email account?
_____________(Prospect's Name), while you take the time to look over the information please think about this, with your
current job or situation, how long would it take you to be able to earn $100,000.00 and more a year?
Are you willing to wait that long or let go of your dreams all together, or are you willing to learn, work, and just try
something that can provide you an income to have what you want?
Is it worth the $95.00 investment to take a chance to finally change your life?
Please feel free to call me or email me if you have any questions at all. I would be happy to help you. If you are serious
about working from home and want to work for AmeriPlanÒ , just get back to me and I will be happy
to get you started or you can enroll yourself directly from website.
It was very nice talking to you.
Good-bye.
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